Our Mission

To recover populations of the 20 species of milkweeds in the U.S. and Canada that are important nectar and host plants for monarchs, as well as other native plants essential to their continued migration in North America, where it has become an endangered phenomenon.

To safeguard the biodiversity in the “milkweed community” in the face of excessive or non-targeted use of herbicides, climate change and other threats in both farmscapes and roadside vegetation along the migratory corridors of monarchs.

To promote collaborative conservation and respectful social engagement between the various constituencies—farmers, highway roadside landscapers, citizen scientists, ecological restorationists, conservation biologists, educators, naturalists, artists, writers and manufacturers—whose participation is required to ensure the continued presence of butterflies and their nectar plants in North America.